Blog Archives

How to Create Meaningful, Impactful Mobile Platforms

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The key to successful mobile platforms is simplicity and focus.

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Posted in Commerce, Mobile Retail

Making Continuous Commerce into “Intimate Commerce”

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In a world where shopping is no longer isolated to a particular channel, a brand’s ability to build relationships with consumers through personal interactions at every step of the buying journey is crucial to their success.

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Posted in Commerce

Making the most of mobile in B2B

With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers. In this presentation, Julie outlines six key pointers for

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Posted in Mobile Marketing

New mobile tactics for reaching holiday shoppers

As we say goodbye to summer and welcome fall with open arms, it could only mean one thing – the holiday season is right around the corner! It’s that time when marketers and retailers may be looking for innovative and

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Posted in Mobile Retail

From Armed to Charmed – Now on SlideShare

You’ve read the whitepaper, now check out highlights of key findings from the OgilvyOne/OgilvyAction mobile shopper research in this presentation, “From Armed to Charmed.” The Mobile Shopper – From Armed to Charmed presentation View more presentations from Ogilvy & Mather

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Posted in Mobile Marketing, Mobile Retail

The New Mobile Shopper: From Armed to Charmed

OgilvyOne and OgilvyAction Launch Research-Driven White Paper We set out to discover how the growing penetration of Smartphones influences the way people build brand preference and select, purchase and experience products. The findings form the basis of a new, research-driven

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Posted in Mobile Marketing, Mobile Retail

The New Mobile Shopper – From Armed to Charmed

Shoppers will become increasingly sophisticated in their use of mobile phones to inform buying decisions and facilitate purchases while in the retail environment, according to new research Shopper Adoption of Mobile. Rather than regarding these shoppers as potential threats, marketers

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Posted in Mobile Retail

Mobile shoppers want value beyond price

Mobile is now an essential shopper marketing and retail activation touchpoint. Shoppers are using mobile sites, apps and utilities to assist in their purchase decisions and, as a result, we see a huge opportunity in using mobile technology to both

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Posted in Mobile Retail

Shopper adoption of mobile reaches tipping point

A new trend we’ve observed is the increasing sophistication of shoppers using their mobile device to inform shopping decisions and facilitate retail purchases. As the behavior of Innovators tips over into the mainstream, retailers should expect to see more in-store

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Posted in Mobile Retail