Blog Archives

How to Create Meaningful, Impactful Mobile Platforms

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The key to successful mobile platforms is simplicity and focus.

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Posted in Commerce, Mobile Retail

Making Continuous Commerce into “Intimate Commerce”

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In a world where shopping is no longer isolated to a particular channel, a brand’s ability to build relationships with consumers through personal interactions at every step of the buying journey is crucial to their success.

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Posted in Commerce

Mind the gap: Mobile and in-store commerce should have the same standards

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If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.

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Posted in Commerce

Making the most of mobile in B2B

With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers. In this presentation, Julie outlines six key pointers for

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Posted in Mobile Marketing

How to launch your App on a shoestring budget

By now it’s clear that mobile apps  “if executed well” can help brands sell more. Target’s mCommerce app helps the retailer generate revenue from on-the-go shoppers. Popular gaming app Draw Something generates revenue through micro-purchases and upgrades. And Time Warner

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Posted in Mobile Marketing, Mobile Retail

FROM BLACK FRIDAY TO CYBER MONDAY

13 eCOMMERCE STATS FOR WHICH RETAILERS CAN BE THANKFUL We’re thrilled at the huge increases reported in online retail for the 2011 Thanksgiving Weekend. Retailers traditionally count on this holiday weekend to lift their sales numbers and put them in

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Posted in Mobile Retail, Sales News

New mobile tactics for reaching holiday shoppers

As we say goodbye to summer and welcome fall with open arms, it could only mean one thing – the holiday season is right around the corner! It’s that time when marketers and retailers may be looking for innovative and

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Posted in Mobile Retail

From Armed to Charmed – Now on SlideShare

You’ve read the whitepaper, now check out highlights of key findings from the OgilvyOne/OgilvyAction mobile shopper research in this presentation, “From Armed to Charmed.” The Mobile Shopper – From Armed to Charmed presentation View more presentations from Ogilvy & Mather

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Posted in Mobile Marketing, Mobile Retail

The New Mobile Shopper: From Armed to Charmed

OgilvyOne and OgilvyAction Launch Research-Driven White Paper We set out to discover how the growing penetration of Smartphones influences the way people build brand preference and select, purchase and experience products. The findings form the basis of a new, research-driven

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Posted in Mobile Marketing, Mobile Retail

The New Mobile Shopper – From Armed to Charmed

Shoppers will become increasingly sophisticated in their use of mobile phones to inform buying decisions and facilitate purchases while in the retail environment, according to new research Shopper Adoption of Mobile. Rather than regarding these shoppers as potential threats, marketers

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Posted in Mobile Retail