Blog Archives

Are Daily Deals Worth It For Marketers?

Bad backs (and lazy gym habits) run in my family and the pain usually requires more attention than just your average rub down. After months of stress and poor posture, I was able to find relief under the miraculous hands

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Posted in Great Selling Examples

The changing consumer mindset

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In the last few years there has been a behavioral change among people due to the ever-increasing, widely available and socially-charged technology tools. Whether it be through social media sites, mobile phone apps, personal computers or tablets, people are connected

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Posted in Social Media

FROM BLACK FRIDAY TO CYBER MONDAY

13 eCOMMERCE STATS FOR WHICH RETAILERS CAN BE THANKFUL We’re thrilled at the huge increases reported in online retail for the 2011 Thanksgiving Weekend. Retailers traditionally count on this holiday weekend to lift their sales numbers and put them in

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Posted in Mobile Retail, Sales News

Does Social Media Exposure Increase Sales?

Is exposure to social content – on online social sites like Facebook and Twitter – effective in rapidly shaping brand perceptions or driving sales? To help answer this question, Ogilvy and ChatThreads enlisted approximately 400 US restaurant consumers who tracked

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Posted in Great Selling Examples, Social Media

Shopper Digital Ubiquity

Speaking at a Shopper Marketing conference in Prague a few weeks ago, I experienced one of those moments that only comes along from time to time in one’s working life, one of those moments when you think “hang on, we

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Posted in Mobile Retail, The Future of Selling

Taking Video Engagement Beyond the Viral View

  Content Strategy, Search, Production Meets Clients’ Expanding Needs   With digital video emerging as the fastest growing form of interactive content being distributed and consumed online, Ogilvy & Mather has formally launched a specialty video practice, a unit that

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Posted in Social Media

The B2B Buyer Journey Is a Social One

The buyer journey begins earlier and earlier. Even before a buyer knows they will be a “buyer” they are researching a need via Google, reading what their peers are struggling with, and forming ideas for how to overcome problems or

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Posted in Social Media, The Future of Selling

Follow in your customers’ digital footprints

Research Online and Buy Online or Offline (ROBO) – Growing importance of digital data in analytical targeting tools It is estimated that 89% of US consumers started shopping online during last year’s Thanksgiving and Christmas holidays. Also, the number of

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Posted in Mobile Retail

Goodbye Sales Funnel, Hello Social Media

Social Media Strategy Interview with Brian Fetherstonhaugh Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide, recently sat down with Karl Moore of the Desautels Faculty of Management at McGill University to discuss selling and customer journeys. Brian speaks about how selling

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Posted in The Future of Selling

Lessons from the Concrete Jungle: Marketing Inertia

What my dry cleaner can (and can’t) teach us about the importance of customer experience What is the most powerful union in Manhattan? The Teachers Union? The Transit Workers Union? No, based on my observations it’s the Dry Cleaners Union.

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Posted in The Future of Selling