Blog Archives

How to leverage social gifting for your brand

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As the adoption of Facebook and other social media matures, a new crop of companies have developed that leverage the social graph to mine data in a way that can increase the viral ability of a product, and increase the

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Posted in Social Media

The Not-So-Standard Rules of Engagement with Digital Consumers.

Brandon Berger, Ogilvy & Mather Chief Digital Officer Worldwide, presented The Not-So-Standard Rules of Engagement with Today’s Tomorrow’s Yesterday’s Digital Consumers at the Consumer Engagement Technology World (CETW) conference in San Francisco on Thursday, March 29th. What we think we

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Posted in Social Media

Consumer behavior and the multiple-screen experience

Most March traditions involve basketball or bagpipes, but for me the third month of the year brings the promise of another pilgrimage to Austin, Texas for the SXSW conference; its unique blend of interactive, film and music content makes for

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Posted in Social Media

Leveraging Media, Data and Technology

As someone who has operated in the media advertising landscape for several years, if there’s one thing I know, it’s that as a community we love an acronym. We live at such a fast pace as media folk; we don’t

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Posted in Social Media

Are Daily Deals Worth It For Marketers?

Bad backs (and lazy gym habits) run in my family and the pain usually requires more attention than just your average rub down. After months of stress and poor posture, I was able to find relief under the miraculous hands

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Posted in Great Selling Examples

The changing consumer mindset

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In the last few years there has been a behavioral change among people due to the ever-increasing, widely available and socially-charged technology tools. Whether it be through social media sites, mobile phone apps, personal computers or tablets, people are connected

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Posted in Social Media

FROM BLACK FRIDAY TO CYBER MONDAY

13 eCOMMERCE STATS FOR WHICH RETAILERS CAN BE THANKFUL We’re thrilled at the huge increases reported in online retail for the 2011 Thanksgiving Weekend. Retailers traditionally count on this holiday weekend to lift their sales numbers and put them in

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Posted in Mobile Retail, Sales News

Does Social Media Exposure Increase Sales?

Is exposure to social content – on online social sites like Facebook and Twitter – effective in rapidly shaping brand perceptions or driving sales? To help answer this question, Ogilvy and ChatThreads enlisted approximately 400 US restaurant consumers who tracked

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Posted in Great Selling Examples, Social Media

Shopper Digital Ubiquity

Speaking at a Shopper Marketing conference in Prague a few weeks ago, I experienced one of those moments that only comes along from time to time in one’s working life, one of those moments when you think “hang on, we

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Posted in Mobile Retail, The Future of Selling

Taking Video Engagement Beyond the Viral View

  Content Strategy, Search, Production Meets Clients’ Expanding Needs   With digital video emerging as the fastest growing form of interactive content being distributed and consumed online, Ogilvy & Mather has formally launched a specialty video practice, a unit that

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Posted in Social Media