Blog Archives

Providing the Right Content to Your Customers

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Making sure we understand our consumers, and are able to provide the right content at the right time is absolutely fundamental to the modern principles of marketing.

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Posted in Customer Engagement

How To Get Started On Individualized Marketing

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Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences.

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Posted in Data Driven Marketing

Mind the gap: Mobile and in-store commerce should have the same standards

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If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.

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Posted in Commerce

The Rise of the Digital Technologist

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“If it’s something important, get a colleague to improve it.” That’s one of the 10 writing tips that David Ogilvy shared in an internal memo sent to all of his employees in 1982. That’s solid advice, no doubt, but today

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Posted in Data Driven Marketing

A Lesson in Social Data for Brands: Expression vs. Intention

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This article was originally published on WhatWorksWhere.com. Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness, respond in real time, create engagement platforms and profile their customers. The process of

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Posted in Social Media

The Birth of Transmedia

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Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft,

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Posted in Social Media

Wanted: Strategic digital marketers

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While it’s surprising to see senior digital marketer as the fifth hardest role to fill in the country, it’s easy to see indicators that demonstrate this. The impact the internet has had over the last decade has been enormous and

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Posted in Social Media

How to leverage social gifting for your brand

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As the adoption of Facebook and other social media matures, a new crop of companies have developed that leverage the social graph to mine data in a way that can increase the viral ability of a product, and increase the

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Posted in Social Media

The Not-So-Standard Rules of Engagement with Digital Consumers.

Brandon Berger, Ogilvy & Mather Chief Digital Officer Worldwide, presented The Not-So-Standard Rules of Engagement with Today’s Tomorrow’s Yesterday’s Digital Consumers at the Consumer Engagement Technology World (CETW) conference in San Francisco on Thursday, March 29th. What we think we

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Posted in Social Media

Consumer behavior and the multiple-screen experience

Most March traditions involve basketball or bagpipes, but for me the third month of the year brings the promise of another pilgrimage to Austin, Texas for the SXSW conference; its unique blend of interactive, film and music content makes for

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Posted in Social Media
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