“If it’s something important, get a colleague to improve it.” That’s one of the 10 writing tips that David Ogilvy shared in an internal memo sent to all of his employees in 1982. That’s solid advice, no doubt, but today…
“If it’s something important, get a colleague to improve it.” That’s one of the 10 writing tips that David Ogilvy shared in an internal memo sent to all of his employees in 1982. That’s solid advice, no doubt, but today…
This article was originally published on WhatWorksWhere.com. Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness, respond in real time, create engagement platforms and profile their customers. The process of…
Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft,…
While it’s surprising to see senior digital marketer as the fifth hardest role to fill in the country, it’s easy to see indicators that demonstrate this. The impact the internet has had over the last decade has been enormous and…
As the adoption of Facebook and other social media matures, a new crop of companies have developed that leverage the social graph to mine data in a way that can increase the viral ability of a product, and increase the…
Brandon Berger, Ogilvy & Mather Chief Digital Officer Worldwide, presented The Not-So-Standard Rules of Engagement with Today’s Tomorrow’s Yesterday’s Digital Consumers at the Consumer Engagement Technology World (CETW) conference in San Francisco on Thursday, March 29th. What we think we…
Most March traditions involve basketball or bagpipes, but for me the third month of the year brings the promise of another pilgrimage to Austin, Texas for the SXSW conference; its unique blend of interactive, film and music content makes for…
As someone who has operated in the media advertising landscape for several years, if there’s one thing I know, it’s that as a community we love an acronym. We live at such a fast pace as media folk; we don’t…
Bad backs (and lazy gym habits) run in my family and the pain usually requires more attention than just your average rub down. After months of stress and poor posture, I was able to find relief under the miraculous hands…
In the last few years there has been a behavioral change among people due to the ever-increasing, widely available and socially-charged technology tools. Whether it be through social media sites, mobile phone apps, personal computers or tablets, people are connected…
