If Brands build their audience the benefits pay off with increased brand relevancy and deep customer engagement.
We looked beyond our changing relationship with data to examine how companies will need to fundamentally rethink how they operate.
Making sure we understand our consumers, and are able to provide the right content at the right time is absolutely fundamental to the modern principles of marketing.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences.
If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.
“If it’s something important, get a colleague to improve it.” That’s one of the 10 writing tips that David Ogilvy shared in an internal memo sent to all of his employees in 1982. That’s solid advice, no doubt, but today…