Marketers need to go beyond simply creating mobile experiences for the sake of hitting a new audience. Instead, the focus should be on the value for consumers.
Are Your Prospects Feeling Sold?As marketers we are equipped—even hard-wired—with the exact tools that will help our sales organizations have m…
Big Data versus Meaningful DataDetermining which data is right for a Big Data plan is only one step toward converting those assets into actionable…
The Data Debate ContinuesObviously data has become an incredible tool for marketers. Author Dimitri Maex tells eConsultancy why.
Data is driving the evolution of marketing in ChinaBefore we broach the subject of Marketing 3.0, it is necessary to review the evolution of digital marketing.
Using data to create compelling customer experiencesIn order to move beyond the hype associated with “Big Data,” OgilvyOne UK has produced a video to show how data…
