Using Data to Make Smarter Content

Smart storytelling, with a built-in reason to engage and an understanding of what people want to hear, is hugely important. Dimitri Maex talks about how in this world full of data, marketers can be extremely smart about how to use this data to make more relevant content.

Dimitri leads the Ogilvy’s Consulting group in North America. This groups consists of approximately 120 consultants across Ogilvy’s Marketing Strategy, CRM and Analytics practices. He is also a member of the OgilvyOne Worldwide board. Dimitri moved to the New York office to run Ogilvy’s Strategy team, which included Ogilvy’s Marketing Strategy, CRM and Analytics capabilities. He took on the management of OgilvyOne in New York in 2011. Most recently, he is the author of Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have.

Posted in Data Driven Marketing

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