Data & Storytelling

Sexy Little Numbers author, Dimitri Maex, spoke about using data to tell stories during the recent Ogilvy Labs Storytelling Day in London. Smart storytelling, with a built-in reason to engage and an understanding of what people want to hear, is hugely important. Check out the presentation below to see Dimitri’s take on how, in this world full of data, marketers can be extremely smart about how to use data to make more relevant content.

View the presentation here:

Dimitri leads the Ogilvy’s Consulting group in North America. This groups consists of approximately 120 consultants across Ogilvy’s Marketing Strategy, CRM and Analytics practices. He is also a member of the OgilvyOne Worldwide board. Dimitri moved to the New York office to run Ogilvy’s Strategy team, which included Ogilvy’s Marketing Strategy, CRM and Analytics capabilities. He took on the management of OgilvyOne in New York in 2011. Most recently, he is the author of Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have.

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