Sexy Little Numbers author, Dimitri Maex, spoke about using data to tell stories during the recent Ogilvy Labs Storytelling Day in London. Smart storytelling, with a built-in reason to engage and an understanding of what people want to hear, is hugely important. Check out the presentation below to see Dimitri’s take on how, in this world full of data, marketers can be extremely smart about how to use data to make more relevant content.
View the presentation here:
