Don’t Be Afraid of Big Data

This was originally posted on DM News

Numbers can be sexy—and they’re also vital to direct marketing. OgilvyOne New York’s managing director Dimitri Maex chats with Al Urbanski, news editor of Direct Marketing News, about and his new book, “Sexy Little Numbers,” and why people don’t have to be afraid of Big Data; they just need to harness it.

Check out the video below to watch the interview.

Posted in Data Driven Marketing

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