Don’t Be Afraid of Big Data

This was originally posted on DM News

Numbers can be sexy—and they’re also vital to direct marketing. OgilvyOne New York’s managing director Dimitri Maex chats with Al Urbanski, news editor of Direct Marketing News, about and his new book, “Sexy Little Numbers,” and why people don’t have to be afraid of Big Data; they just need to harness it.

Check out the video below to watch the interview.

Dimitri leads the Ogilvy’s Consulting group in North America. This groups consists of approximately 120 consultants across Ogilvy’s Marketing Strategy, CRM and Analytics practices. He is also a member of the OgilvyOne Worldwide board. Dimitri moved to the New York office to run Ogilvy’s Strategy team, which included Ogilvy’s Marketing Strategy, CRM and Analytics capabilities. He took on the management of OgilvyOne in New York in 2011. Most recently, he is the author of Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have.

Posted in Data Driven Marketing

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