A new campaign from Ogilvy UK, currently running in Australia and Brazil, the Dove Ad Makeover, passes the power of advertising to women by displacing negative ads with empowering, positive messages sent through a Facebook application, found at facebook.com/dove.
“Dove has always listened to women, and we are giving them a new way to be heard through this first-of-its-kind Facebook app,” said Fernando Machado for Dove. “We chose to use Facebook because of its power and reach in social media, which would propel these positive beauty messages to be seen by as many women as possible.”
App not yet available in the US
