The way we use tablets quickly changes from environment to environment we inhabit. In one instance we might be lounging on the sofa after work making a purchase with our tablet and a just a few hours later propping it along side a cookbook to instruct us how to finish making dinner. Here, we take a look at these environments and analyze the types of consumer behaviors and patterns that marketers can use to evolve their digital marketing approach when implementing tablet devices into the mix.
Brandon Berger is the Chief Digital Officer, Worldwide, Ogilvy & Mather Worldwide.