“Sales And Marketing Are The Same Thing. Or, Are They?”
In our very first interview in our series on ‘Selling in the 21st Century’, renowned entrepreneur Jen Groover, tackles the question often debated in board rooms, conference calls and strategy sessions.
Are sales and marketing the same thing?
A little more about Jen:
Jen Groover, has been described as a one-woman brand by Success Magazine and has built one of the fastest growing handbag companies in the world, Butler Bag. She’s been featured on Fox, ABC, NBC and countless other media publications. And, she’s done it all while raising twin daughters. She recently authored a best-selling business book ‘What If? & Why Not?’ , which is all about overcoming fears to build the business of your dreams.
In our 2 hour interview Jen shared some fantastic insights on how she’s built her brand and some nuggets of gold on behind the scenes selling strategies from her work with QVC. But we thought we’d share just a few of her thoughts on sales & marketing coming together to build a strong brand presence.
After the video, share your thoughts with us by commenting below on how you think sales and marketing can better work together, or examples of people doing it right… or completely wrong.
Todd Herman, is the winner of OgilvyOne’s “Search For The World’s Greatest Salesperson” contest. He owns several businesses, trains Professional and Olympic athletes on developing mental toughness and consults with CEO’s and Entrepreneurs on developing high-performing organizations. You can find him at The Peak Athlete.