Assuming consumers see benefits from data-tracking products, the possibilities for gathering behavior data through everyday products are endless.
Is the clock running out on your most seasoned sales knowledge?Sales is about more than knowing one set of consumers and what’s important to them. It’s about knowing individu…
Customer Engagement Goes DigitalPatou Nuytemans, Chief Digital Officer at Ogilvy EAME, alks about the integration of digital tactics across marketi…
Three Key Components for a Customer Engagement StrategyToday’s permanent, two-way engagement and continuous commerce may be the single biggest change and challenge the di…
The Five Principles of Content MarketingContent marketing is a discipline that requires discipline, and for most brands it’s no longer optional.
Proving Marketing’s Contribution to the Bottom LineThese five steps help CMOs quantify marketing’s contribution to the bottom line and demonstrate how marketing wor…
